You will find all of the latest news and information about Innisfree Hotels here.
“The world is a community, and you are welcome no matter where you are from.” – Julian MacQueen, Innisfree Hotels Founder and Chairman
Beach. Love. Happiness. Guest Engagement Campaign
It was the summer of ’14, and we wanted to get out of our sandbox. So instead of simply selling ourselves as another beachfront hotel, we dug deeper to design our ‘Beach. Love. Happiness.’ campaign guest engagement campaign– a ‘surprise and delight’ effort geared...
From Mullet Bellies to Multi-Million Dollar Properties
Jason Nicholson’s hospitality career began at the age of 15, when he sat in the heat scrubbing the bellies of a few hundred pounds of mullet with a toothbrush for six hours a day at Rusty’s in Perdido Key, Fla. Today, he is Innisfree's Vice President of Operations....
There’s Something Fishy Going On
Fish Art Fundraiser Supports Innisfree-Sponsored Dixon School of the Arts If you walk into the gift shop at the Hilton Pensacola Beach, you might notice something fishy. The colorful fish that hang happily on hooks at our beachfront hotel have a story to tell. They...
Google Updates = Big Impacts for Hotel Marketing
Google recently implemented algorithm changes that have the potential to profoundly impact digital marketing strategies for franchised hotels. Doorway On May 11, 2015, Google released a ‘ranking adjustment’ to deal with ‘doorway’ pages, noting that this update would...
Building Community ‘From the Ground Up’
Among the first projects of Innisfree Hotels’ corporate social responsibility program, The Hive, is a sustainable community garden in the heart of a disadvantaged Pensacola neighborhood.
Pre-Opening Campaign, Holiday Inn Resort, Fort Walton Beach, FL
In May 2014, we had a new beachfront hotel to promote. And we thought, “How do we get people as excited about this as we are?” So we asked them what they wanted to bring to the beach. (Are you packing your bags yet?) When Innisfree Hotels opened the doors of the brand...
Killington Deal Takes Innisfree Beyond the Beach
Innisfree Hotels Expands into Ski Market with Vermont Acquisition We're excited to announce we are expanding our hospitality expertise from sandy shores to snow-capped slopes and building upon our portfolio of successful beachfront properties with the acquisition of...
Content Marketing Strategy
What makes our in-house agency's social content some of the best in the country? We’ve got one word for you: storytelling. It’s simple, really. We have learned that creating exceptional content is essential to establishing a travel brand. That’s why we use...
Expanding to New Territory with Acquisition
Holiday Inn Resort in Traverse City, MI Joins the Innisfree Family Innisfree Hotels is well known in the Southeastern United States for our management and ownership of some of the best properties along the Gulf Coast. Now, our success at developing and operating...
Innisfree President Retires
Innisfree Corporate Structure Shifts as Harlan Butler Moves into Board Position In a year of tremendous growth and optimism for both Northwest Florida regional tourism and Innisfree Hotels, the hotel management company will mark a new chapter when longstanding...
Trends in Digital Hospitality
Learning to Fail, Being Agile and Other Fun Ideas These days it’s impossible to think about marketing without considering the implications of the digital revolution. The phrase “Web 2.0" started to buzz more than a decade ago. The concept was a simple one, empowering...
Endowing Education: UWF Hospitality Degree
The program will be renamed The MacQueen Guest Experience Program. Julian and Kim MacQueen, founders of Innisfree Hotels, pledged a $250,000 gift commitment to the University of West Florida Hospitality program. This mutually beneficial partnership will enable UWF...
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