by Sean | May 19, 2015 | Press
Google recently implemented algorithm changes that have the potential to profoundly impact digital marketing strategies for franchised hotels. Doorway On May 11, 2015, Google released a ‘ranking adjustment’ to deal with ‘doorway’ pages, noting that this update would...
by Sean | Apr 2, 2015 | Hive, Press
Urban Garden Project Digs Deep into Corporate Social Responsibility Among the first projects of Innisfree Hotels’ corporate social responsibility program, The Hive, is a sustainable community garden in the heart of Pensacola. This is the story of how our garden grows....
by Sean | Mar 28, 2015 | Press
In May 2014, we had a new beachfront hotel to promote. And we thought, “How do we get people as excited about this as we are?” So we asked them what they wanted to bring to the beach. (Are you packing your bags yet?) When Innisfree Hotels opened the doors of the brand...
by Sean | Feb 27, 2015 | Press
Innisfree Hotels Expands into Ski Market with Vermont Acquisition We’re excited to announce we are expanding our hospitality expertise from sandy shores to snow-capped slopes and building upon our portfolio of successful beachfront properties with the...
by Sean | Feb 13, 2015 | Press
What makes our in-house agency’s social content some of the best in the country? We’ve got one word for you: storytelling. It’s simple, really. We have learned that creating exceptional content is essential to establishing a travel brand. That’s why we use...