From Mullet Bellies to Multi-Million Dollar Properties

Jason Nicholson’s hospitality career began at the age of 15, when he sat in the heat scrubbing the bellies of a few hundred pounds of mullet with a toothbrush for six hours a day at Rusty’s in Perdido Key, Fla. Today, he is Innisfree’s Vice President of...

There’s Something Fishy Going On

Fish Art Fundraiser Supports Innisfree-Sponsored Dixon School of the Arts If you walk into the gift shop at the Hilton Pensacola Beach, you might notice something fishy. The colorful fish that hang happily on hooks at our beachfront hotel have a story to tell. They...

Google Updates = Big Impacts for Hotel Marketing

Google recently implemented algorithm changes that have the potential to profoundly impact digital marketing strategies for franchised hotels. Doorway On May 11, 2015, Google released a ‘ranking adjustment’ to deal with ‘doorway’ pages, noting that this update would...

Building Community ‘From the Ground Up’

Urban Garden Project Digs Deep into Corporate Social Responsibility Among the first projects of Innisfree Hotels’ corporate social responsibility program, The Hive, is a sustainable community garden in the heart of Pensacola. This is the story of how our garden grows....

Pre-Opening Campaign, Holiday Inn Resort, Fort Walton Beach, FL

In May 2014, we had a new beachfront hotel to promote. And we thought, “How do we get people as excited about this as we are?” So we asked them what they wanted to bring to the beach. (Are you packing your bags yet?) When Innisfree Hotels opened the doors of the brand...

Killington Deal Takes Innisfree Beyond the Beach

Innisfree Hotels Expands into Ski Market with Vermont Acquisition We’re excited to announce we are expanding our hospitality expertise from sandy shores to snow-capped slopes and building upon our portfolio of successful beachfront properties with the...