Yep, we are talking about cake. All the green paper ‘cake’ you, a smart hotel General Manager, will make if you understand your marketing funnel. So read on. Traditionally marketers frame the customer purchase journey through the metaphor of a funnel. The notion is...

Bikini Beach Resort Renovation The Bikini Beach Resort in Panama City Beach, Fla. has undergone a total renovation, blending its Old Florida feel with modern amenities and design to create a new experience for guests. Over the past year, the hotel lobby and rooms have...

Our Hive is a busy place to do good in the world and connect with each other. If you’ve never joined a Hive event or activity, now is the time. Did you know Innisfree Hotels team members enjoy 24 hours of paid volunteer time per calendar year? There are loads of...

TRYP by Wyndham In June 2018, the TRYP by Wyndham - an urban lifestyle brand - will open in Fort Lauderdale, Fla., at the city’s premier luxury yacht marina, Marina Bay. Innisfree Hotels is proud to manage the new hotel, a property that celebrates the spirit of the...

The Best Western Premier Tides Hotel Orange Beach received the Champion Green Award at Best Western® Hotels & Resorts’ District IV Meeting held recently in Orlando, Florida. These awards were presented in front of several hundred District IV Best Western hoteliers...

TripAdvisor State of the Union 2019 TripAdvisor launched in 2000 and has since grown to become the world’s most used travel website. The company’s original business plan was to drive leads to hotel websites. Today, TripAdvisor claims approximately 400 million monthly...

On Monday, May 21, the honor roll scholars at Dixon School of the Arts enjoyed a pool party at the Holiday Inn Resort Pensacola Beach to celebrate their hard work during the school year. On Tuesday, Julian MacQueen, Kim MacQueen and Rich Chism addressed the scholars,...

Innisfree Hotels Digital Advertising Costs Innisfree houses a robust internal marketing agency called. Recently, the executive team and many General Managers reached out to us with concerns about our digital advertising spend. We exceeded budget in 2017, and the trend...

Surf & Sand Hotel Pensacola Beach Innisfree Hotels has done it again. In May 2018, the hotel company transformed the Travelodge Pensacola Beach into a surprising, fun boutique hotel called the Surf & Sand - offering a new experience for travelers to the Gulf...

General manager Jeremy Skinner and his team at Hilton Garden Inn Fort Walton Beach have been rewarded for their impressive track record with hiring military veterans. As a result, they are the lucky recipients of a $300 Visa Gift Card that is to be put toward a team...

Ted Ent CEO Announcement Hotels must be built upon strong foundations, and so must the companies that build them. Julian MacQueen, founder of Innisfree Hotels, has built this company on steady ground. In May 2018, he appointed Ted Ent as CEO to lead Innisfree into a...