Dana Pittman

Dana Jean Pittman is a marketing and tourism leader with more than 16 years of experience helping destinations, hotels, and coastal communities tell their stories in ways that drive visitation, strengthen brands, and deliver measurable results. She currently serves as Director of Marketing for Innisfree Hotels, where she leads integrated marketing strategies across a diverse portfolio of hotels, restaurants, and resort destinations across the South and East Coasts.

Throughout her career, Dana has focused on building authentic destination narratives that connect travelers to place. Her background spans hospitality marketing, tourism promotion, media strategy, and real estate, giving her a well‑rounded perspective on how guest experience, brand storytelling, and revenue growth work together.

Dana was drawn to Innisfree Hotels for its purpose‑driven approach to hospitality and its commitment to the triple bottom line of People, Planet, and Prosperity. Innisfree’s belief that business success should be measured not only by financial performance but also by its impact on employees, communities, and the environment closely aligns with Dana’s own professional values. Through sustainability initiatives, environmental stewardship, and community investment programs such as The Hive, Innisfree actively supports the long‑term health of the destinations where it operates, reinforcing the belief that tourism should be a catalyst for positive community impact.

Prior to joining Innisfree, Dana held leadership roles in tourism, economic development, and hospitality, including work with the Perdido Key Area Chamber of Commerce and Wyndham Vacation Rentals, where she supported destination promotion, community engagement, and marketing efforts across luxury and short‑term rental markets along the Florida–Alabama Gulf Coast.

Dana has authored and contributed numerous articles and thought leadership pieces on destination marketing, traveler behavior, film tourism, and coastal community development. She has also served leadership roles with Rotary International, Pensacola Mess Hall, and other local non‑profits, and continues to advocate for initiatives that strengthen regional tourism, economic development, and quality of life. She holds real estate licenses in both Florida and Alabama.

Based in the Gulf Breeze area, Dana remains passionate about showcasing the Gulf Coast as a premier travel, lifestyle, and investment destination through thoughtful marketing, public relations, and brand leadership.